If you wanted to boil down my philosophy to one phrase it would be:
"Make Stuff and tell people about it"
But which to focus on?
Do I disappear in my work and risk discovering that I have no one to tell about it afterwards?
Or do I focus hard on promotion, only to realize that I haven't made anything new in years?
I struggle with this balancing act constantly.
But If I ignore my fears about missing out, the truth is that one has much more importance to the artist. Perhaps I should change the phrase to "Make stuff and THEN tell people about it"
There will always be an imbalance. Sometimes you will create more, sometimes you will promote more, but what makes you an artist is what you create.
It is better to miss an opportunity or a sale, than to forget you are an artist in the interest of commerce.
Artists make art. The choice is clear. Promote as much as you can, make as much as you can, but if you are forced to choose; always choose creating something.
And as always,
Thanks for making your art.
If you'd like to read more, I have a couple books on the subject. Link below: